Product Review: NuGo Dark Chocolate Chip

This product review is inspired by my crazy busy life. As many people know, I am constantly on the go! My average day begins at 4 or 5 AM and doesn’t end until around 9 or 10 PM. Most days I am running around shopping, cooking, or literally running. No matter how much I eat at lunch, I am always hungry by 3 PM. Unfortunately for me, I am usually packing up my deliveries at 3:00, and I don’t have time to grab a bite to eat. It has definitely taken it’s toll on me and, recently I have had a lot of days when I have become light headed or disoriented. The moment I eat, I feel better. Having energy bars and granola bars on me at all times is part of my attempt to solving my problem.

I tried one of the bars by NuGo years ago when I first went vegan. I honestly don’t remember what flavor it was or exactly how it tasted because it was so long ago. I saw someone on Instagram post about them, and I became curious. Within the last week, I have been searching for the bars, and I found them at both Albertson’s here in Casper. They are in the nutrition/pharmacy section by all of the other protein and energy bars. I figured I would give it a shot since I love chocolate and they were available. The packaging doesn’t really stand out from some of the other bars, so I just had to look for the NuGo brand name. Once I found it, I saw three different flavors. There was a mint chocolate, a chocolate pretzel, and the regular chocolate one. I decided to go with the regular chocolate one since the other flavors and add-ins can be a distraction. The package is clearly labeled vegan, which is nice. It has both the “certified vegan” logo and it has the word vegan printed. It contains both soy and rice crisps in it, and the soy crisp is the weirder of the two. The crisp had soy protein isolate in it, and in my opinion, that was the worst ingredient in the whole product. I was pleasantly surprised with the ingredients for a processed bar that contained 10 grams of protein. The product itself looks really yummy. It looks more like a candy bar than anything. The whole bar is enrobed in chocolate!

When it came to the taste test, I decided to break it half first. I wanted to see the inside, and it kind of looked like a Crunch Bar crossed with a Rice Crispy Treat. When I bit into the bar, it was a lot harder than I expected. It didn’t have that initial crispy texture that I was expecting. It was more of a chewy texture with a crunch. The chocolate flavor was good. I liked it because the chocolate was strong enough to neutralize the flavor of the soy crisps. The chocolate on the outside was thin, it was alright. The chocolate was simply: unsweetened chocolate, cane sugar, and cocoa butter. It was slightly waxy, and not as rich and creamy as I was hoping, but it was still melty.


Overall, I liked this product. I will definitely be getting more of these. They aren’t super pricy either (just under $2.00 a bar). They might not keep well in my car over the summer, but when I need a sweet pick-me-up in the middle of a busy 12 hour day, I will definitely keep these in mind!

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